Monday Musings ~ My Thoughts on Selling on Ruby Lane

Well hello there! It’s been awhile, but here I am again.
How have things been going? How is the hunt for vintage (and other thrift-astic items) going in your neck of the woods? How’s the reselling biz doing for you? I would love to hear from you! Leave a comment or shoot me an email! (Contact Me tab)

Monday MusingsThings are pretty normal here. Started homeschooling my 2 boys and so I try to work on listing some items in between helping them. I love the fact that online reselling gives me the opportunity to work and teach at the same time.
Here’s the boys’ new work area we carved out. My desk is nearby and I have a little daylight based photo taking spot on this floor as well.

blogpicI just wanted to take a minute to share something new I’ve been working on. I still have the 3 Etsy shops and the Ebay store. I’ve dabbled on Mercari and Poshmark but haven’t really done anything consistently there. BUT. I did start up on a completely new venue.

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Back in August, there was a deal for signing up for a Ruby Lane store. I know, I know…just what I need, another selling venue. But I have always been intrigued by RL and the fact that it is smaller, curated and focused completely on antiques and vintage. What had held me back was the idea I had always heard that it was expensive to get set up and to sell on there. Plus I am not really an antiques dealer and I felt my items were not good enough.

I’ve read up on opinions of Ruby Lane over the past couple of years..and like any venue, some are good and some are bad. I heard from one successful seller (makes her complete living with one Ruby Lane shop) that her fees overall were lower than when she was selling on Ebay. And that her average selling price was closer to $25-30. Not intimidating at all. It got me thinking.

So in August, when they had an extremely reduced rate for shop set up plus a month of free listings, I decided it was the time to try it out. I was ready for something new, a challenge. ((I just looked and the set up fee is STILL reduced!! And it looks like it’s that way until December 31st – more about that later))

So I set up my shop.

Believe me, it has been quite the learning curve. And…the verdict is still out. I have decided to give it until after the holidays to see what I think. There are a few things that I’m struggling with or that concern me so far:

1) Slow sales. I have close to 80 listings which is not really that much, I understand. I’m just used to getting traction much quicker. Again, this could be part of my learning curve.

2) Lack of feedback. So there’s no real way that I’ve figured out yet to see if anyone is really SEEING my listings. The closest is to see if anyone has put your item in a Wish List. It’s like hearting on Etsy, doesn’t really mean anyone will buy it but at least I know someone saw it.

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3) Figuring out what to list. It seems the successful sellers (many are long time sellers there…which I’m sure plays a part.) have, if not a specific niche, a certain style or theme. I needed to figure out what this shop is about.  Someone suggested that I stick with my vintage, mid century wares…since it’s what I know and what the site is lacking in. I just don’t know if the demand is there. For now, I have settled on vintage jewelry and silver plated flatware. The silver plated flatware is something I have an abundance of, but have not focused on so much anywhere. And jewelry…I just have so much of it. And even though it’s pretty saturated on Ruby Lane in the jewelry category…it does get the most attention.

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4) To cross post or not to cross post. Ruby Lane is small. Its audience is small and loyal. Many buyers are repeat buyers. Thus I feel the need to have a niche or a theme. I have always struggled with this idea of putting items on more than one site at a time. I’m not the most organized lady in the land, (news flash!) so I worry that an item will sell and I won’t remember to remove it from another site. I also feel that if I’m paying to add an item to a site..I should give that site a chance. To list an item on several sites at once and having it sell immediately on one site, seems a waste of time and listing fees. So another option is to list on one site and after a certain amount of time, list on another. This of course, requires organization. lol.
So my concern is putting items only on Ruby Lane and no one seeing them. They could be good items that will sell quickly on Ebay or Etsy but they won’t because they are only in front of a smaller audience. – I think maybe I’ve answered my own question. Writing this out just gave me an idea. I just need to figure out the logistics.

What I’ve decided to do over the next month:

Research a bit more on Ruby Lane. Maybe there are a few tricks and tips I can track down that will help with views and sales. There is a way to see items that have recently sold…I will study those a bit more, especially in my niches. On the main Ruby Lane page…click “Relax” in the top left screen and hit “What’s Selling?”.

Increase my promoting of the Ruby Lane items using Pinterest, Instagram, etc..I need to work on bringing my own views to my items.

LIST MORE. No brainer. This is true on all my venues. It can’t sell if it ain’t listed.

So, even though I was excited to see that the shop setup fee is still at a low rate….I’m holding off on recommending people set up shop over there.
Especially if you are a newer seller. I think it definitely has potential…but every venue is not necessarily a fit for every seller. I’m trying this as an experiment…and if it requires too much from me to just get mediocre sales…I will drop back to focusing on my Etsy and Ebay shops. I may be spread too thin…and a Ruby Lane shop may require more of a commitment.

I think if you are an experienced seller who is looking for a new challenge, the next few months may be a great time to run your own experiment. Here is the page with a fee schedule.  I do have a referral link if you’d like to try it out. (affiliate link)

I will update my thoughts on selling on Ruby Lane in a month or so and let you know if my efforts have made a change. 😉

4 thoughts on “Monday Musings ~ My Thoughts on Selling on Ruby Lane”

    1. Sure! If you mean the photos in my Ruby Lane shop…RL itself does the photo editing for the main photo for everyone. They want to have a cohesive look to their site. But you can change the background a bit. To get a nice clean white background in my other shops, I use fotofuze. 🙂

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