How To Open and Launch an Etsy Shop ~ Part Two

Okay, so picking up where we left off from How to Open and Launch an Etsy Shop ~ Part One. Only a few steps left! The rest is mostly about making your shop “pretty” and easy to navigate. (This post may contain affiliate links)

How To Open an Etsy ShopEditing Your Shop

When you’re looking at your shop while signed in, under your shop title is an orange button that says “Edit Shop”…click on that and you’ll be in Edit Shop mode.

EtsyOpenEdit

The first thing up top is a cover photo. This is optional. I currently don’t have one in any of my shops. I may play around with one in the future for this shop. But in any case, if you click on that you have a couple choices. There’s a small banner (760px x 100px) option that won’t show up on mobile devices. You can also do a larger cover photo (1200px x 300px) that shows well on both mobile and desktop. There are shops on Etsy that will design them for you. I prefer to just play around with Canva.

What I did instead was focus on my Shop Icon. That’s the square over on the left. Hit the camera icon to upload your photo or design (500 x 500px) that represents your shop.

Shop Title and Announcement

The next thing you’ll want to do is fill out the Shop Title right below your shop name. Like it says “Describe your shop in one sentence”. This is the tag line that will show up when someone searches your shop on Google.

Fullscreen capture 5312017 112703 AMThe shop announcement is a bit further down. It is optional. You can describe your shop, welcome people, announce sales, announce vacations. I went ahead and told people not to worry about this being a new shop…and gave the names of my other shops.

Public Profile

Over on the right in the circle is where you’ll upload a picture of yourself or what you choose to be your avatar. Click on your name underneath that to get to your public profile that you should fill out. You can customize what shows on this page.
EtsyOpenProfileIf this is a second shop, you need to disclose the other shops you are associated with in the About section. This is an Etsy rule. You can also tell more about yourself and your business. There is a larger, separate About Me section so you don’t have to go crazy with this space. 🙂

About Me and Policies 

Okay, so back to your Edit Shop page. Scroll down past your newly added listings. Your feedback (coming soon!) and Shop Updates (don’t worry about just yet) will be next.
Next you’ll get to an About Me section. To be honest…I have not done one yet. For any shop. Not even Recycleista.  I know! I know! It’s recommended by Etsy to fill it out and let your customers know who you are, etc… Honestly, I think it’s more of a thing for makers of handmade..that’s just my theory. I may get to it someday. Nobody wants to see my workspace. LOL.

After that is a few other things including a place to put your social media links. Cool! Then the next important one for now is Shop Policies. Etsy has some preset ones (I’ve *heard* accepting Etsy’s policies will improve your standing in search but no hard evidence on that at this time). I just accept the presets since they’re fine by me. I don’t have many issues on Etsy at all with my customers so it works.
Of course, you need to run your business the way you’re comfortable so tweak if you need to.


Okay! I think we’re looking good! Of course, feel free to just poke around the site. There may be other details you need to work out, like sales tax or such. You’ll come across all that as you look around. As you were doing your first listings, the process had you make shop categories. Feel free to make up your full list if you know what they are going to be. Shops get 15 categories now.
Now keep listing and fill up that shop!!

For some more tips on how to get your items found and sold click here:
How To Sell On Etsy ~ Post Links

Any questions? Did I miss something? Comment below!

How to Open and Launch an Etsy Shop ~ Part One

How To Open an Etsy Shop(This post has affiliate links)
Recently I had an epiphany about the vintage costume jewelry I’ve been hoarding  stockpiling as inventory recently. I had listed and sold a few pieces on Ebay and in The Recycleista, my main vintage shop on Etsy. But I have a lot of it and I wanted to really start hitting it hard and moving it out. The problem was, I didn’t want to overload my Etsy shop with vintage jewelry when it mostly focuses on housewares and vintage kitchen.

I decided to open another Etsy shop! I know. I know. I just shut down a couple shops. That’s the beauty of selling on Etsy. It’s so easy to start a shop! (Click here to read my post on How many Etsy shops do I need?) I took notes and pictures and thought I’d share the process with you.

Get your first 40 listings free.

First of all, if you know someone selling on Etsy, have them send you their referral link. You will both get 40 free listings. (side note: The referral link used to be a lot easier to find but the new Shop Manager doesn’t have it as of yet. So tell your friend to Google “Etsy referral link”…it’ll get them to an Etsy help article which will get them to the right page. Or they can opt out of the new Shop Manager temporarily to get to it under Promotions).
If you don’t know anyone else who sells on Etsy, you can use my link here. Like I mentioned, we’ll both get 40 free listings. (affiliate disclosure).
Once you accept their invite, it’ll prompt you to register.

EtsyOpenRegisterRegister

You’ll want to have figured out what email you are going to have associated with your Etsy account. It’s one email address per shop, so if you already have an Etsy shop, you’ll need to open a new email address. I usually just go to Gmail and start a new one. I then forward all of its mail to my main Gmail account so I don’t miss anything and I don’t have to log in and out all the time. If you already have a buying account on Etsy, you can probably just turn that into a selling account and sign in.

Once you’ve chosen your username (can be your name or same as your shop name or whatever), there will be an email confirmation too….you’re all registered! Then the Etsy shop opening process continues with choosing preferences for your shop. These are self explanatory…language, country, currency, etc.

EtsyOpenNameNaming Your Shop 

The process now leads you to choosing a shop name. Hopefully you’ve given this a bit of thought ahead of time. Have a few different ones or variations thought out, just in case the name you want is already taken. You can kind of scope out whether your hoped for shop name is already taken by using the search bar on Etsy itself. Type in the name and then narrow the results down to “Shops”. If there are any OPEN shops with your name, you know right away you won’t be able to use it.
The search bar only works for open shops so here’s the kicker. Even old, empty, closed shop names are not available. So you won’t be able to tell for sure until you are at this stage of the opening a shop process.
Some other things to keep in mind about shop names on Etsy.

  • 4 to 20 characters
  • No spaces or special characters. (some shops use capital letters to separate words..ex ModCatTreasures (yay! that’s me!!)
  • No profanity
  • Can’t be the same as another shop (as we addressed above)
  • No trademark infringing.

Your shop name can be a reflection of you, what you’re planning on making or selling or just something funky weird that people will remember! 😉

Filling Up Your Shop

EtsyOpenList

So now we’re at the point of adding items to your shop! It helps to have the items ready and photographed if at all possible. But if you’re not ready, no worries. The shop will just hang out where you left off. And nothing is visible…not until you say so.

Etsy recommends having 10 listings loaded up before opening but any amount is fine. I opened with 6. And then added a few more the next day after I opened. Of course I need to add a bunch more to really get the shop going.

EtsyOpenStockOn this blog, I’ve written several “Selling On Etsy” articles, where I go into more detail about listing things on Etsy. Including photography and listing descriptions. To read more, you can click on the “How to Sell on Etsy” tab at the top of the blog (or in the menu dropdown on mobile) or you can just click here. 

Payments and Billing

So now we move on to some more nuts and bolts type stuff. How you’ll get paid. You’ll put in the checking account that you want your money deposited to and then there’s just a section that helps confirm your identity.

EtsyOpenIDThen we move along to the billing and fees. You put in your credit card with which you want to pay your fees. If you click on the link on that page you’ll see how the fees work.

EtsyOpenFeesSee that notice up there about the cost of my 6 listings being put on my bill? I actually used a referral code from a friend so that won’t happen. Not until I hit my 41st listing, of course. (Don’t forget, you can use my referral code too if you don’t know any other Etsy sellers.)

Once Etsy knows how you’re going to pay them, you’re ready to launch!


Are you overwhelmed yet? I hope not. It is actually pretty simple and Etsy makes it nice and logical. Just follow the prompts. This just gives you a visual of the process and some tips. I did the whole thing over the course of a couple days but I did it in small batches. If you’re ready to go with your listings and name and such, you could be up and running in an afternoon.

Of course, we don’t stop there. Once I launched, the shop looked like this:

EtsyOpenLaunchBlah. Kind of boring. There is more to fill out with your profile, cover photo, avatar, shop sections, disclosures, policies and more. I’ll cover that in part 2. Part Two is here: How to Open and Launch an Etsy Shop – Part Two

Have you opened an Etsy shop? Was it easy? Any confusing parts? Share your thoughts below!

 

B is for….Brutalist ~ Selling Vintage A to Z

I hope you enjoyed the first post in my new Selling Vintage A to Z series:  A is for…..Anthropomorphic. For this second post, I’m covering another topic that I touched on in the blog years ago: Brutalism or Brutalist style.
(This post contains affiliate links)

B-Selling Vintage

I’d seen the word “Brutalist” here and there on Etsy and it seemed to get a lot of attention. I decided to do research to make sure that A) I could identify the style myself and B) that I would be using the keyword correctly.
Brutalism began as an architectural style.

2017-05-14

(All photos above are from brutalism.online as shown in the watermark.) The buildings are: (clockwise from top) 1. Habitat 67 from the 1967 World’s Fair in Montreal, Quebec, Canada 2. One Police Plaza in NYC and 3. Freeway Park in Seattle, WA.

The Brutalist architectural movement was a spin-off from the modernist movement of the first half of the 20th century and had its heydey from the 1950s to 1970s. The style had its fans…and its detractors. It was controversial.

Concrete was used a lot, often revealing the texture of the boards that were used in the forms. Le Corbusier used the French phrase “beton-brut” or ‘raw concrete’ to describe his work…and from this French phrase, the term “Brutalist” was coined.
There is much, much more to the architectural style and history. If this interests you, I found a great website called BRUTALISM:ONLINE

What fascinated me was how this style spilled over to smaller objects of the time. I’ve seen the word “brutalist” applied to jewelry, wall decor, furniture, sculptures and other home decor items. And this is where it gets interesting for us sellers of vintage.

Examples of Brutalist style

Let’s look at some examples because this is how I learned. Brutalism may be hard to describe in just a few sentences but you will soon begin to recognize it when you see it. Think repeated geometric forms yet often asymmetric and abstract. Rough texture. Earth tones. More organic and natural vs machine produced precision.

We’ll start big with furniture and then go smaller.

BrutalistCredenzaLane Brutalist style credenza or dresser from QuinnCASA on Etsy

BrutalistDiningTableSkyscraper Dining Table by Pasadena Antiques on Etsy

As you can see, there can be some big bucks involved if you find Brutalist style furniture, especially if there are designer names attached. But that top credenza or dresser is by Lane..a popular mid century furniture maker whose pieces are not ultra rare.

See more Brutalist style furniture here.

Wall decor, tabletop sculptures, lamps and clocks were also influenced by the movement.

BrutalistWallBrutalist Torch Cut Sailboat wall sculpture by VieuxFaireGoods on Etsy

BrutalistTreeBrutalist tabletop tree sculpture by ModHouseCA on Etsy

And this clock below is one of my favorites…I would die to find one in the wild. It’s by Syroco and it’s PLASTIC!
BrutalistClockSyroco Brutalist style wall clock by Vintage by Viola on Etsy

See more Brutalist style home decor here. Take a note of the prices.

One of my favorite categories that showcases the Brutalist style is jewelry. I have only found a handful of pieces myself. This was the most recent one. This pendant is not a high ticket item but it is signed by Napier and it definitely has that Brutalist influence. It went into my own jewelry box. 🙂

DSC_0015There are so many great Brutalist jewelry pieces. *sigh* Names to look for are Robert Larin and Guy Vidal. There are also many Scandinavian pieces.

BrutalistPendantBrutalist Pewter and Moss Agate Pendant by Vintage in Bloom (a familiar face!) on Etsy

BrutalistLarinRobert Larin Brutalist jewelry set by JanEleven on Etsy

BrutalistVidalGuy Vidal Statement Necklace by My New Discoveries on Etsy

See more Brutalist style jewelry here. Take a note of the prices.

Selling Tips

Okay, so keywords associated with this style would be:
brutalist, modernist, mid century, organic, torch cut, abstract, asymmetric, textured, burnished
You may have noticed that some sellers use Robert Larin-style or Guy Vidal-style. I don’t recommend that if the pieces are not signed by those makers. Technically it’s keyword spamming. And it’s not necessary. The word “brutalist” alone will get you the views and buyers you need if the style fits.


Now, I do understand this style is not for everyone. You may look at these pieces of decor or jewelry and think to yourself “who would pay that kind of money for that piece of ugly??”. But that’s the point of a vintage education.
You take the time to look at different styles and niches and you train your eye. You stop dismissing things as “ugly” and start seeing the value in them.

What do you think of the ‘brutalist’ style? Have you thrifted anything brutalist? Is it a new keyword for you?


Thanks for joining us on the latest installment of our series. Stay tuned for the Letter C!!

TIKI TALK – An Upcoming Webinar to Teach You All Things Tiki

(This post contains affiliate links)
Tiki culture in the United States began in the 1930s with the opening of Polynesian themed bars and restaurants such as Don the Beachcomber and Trader Vics. It gained popularity in the mid century and is still going strong today.
Collectors are serious and they know what they want and need for their collections and will pay for it. 🙂

Do you know a lot about Tiki culture? Can you identify what qualifies as Tiki and what doesn’t? Do you know what to look for at thrift stores or yard sales that is worth flipping on Ebay or Etsy? Do you know what the holy grails of Tiki mugs are? Or which ones are worth nothing?

Well, Jason T. Smith (formerly of the Spike show Thrift Hunters) does. As you can see from the picture below, he is a Tiki Collector Extraordinaire.
And he is having a webinar next week to share what he knows!

Click here to sign up for TIKI TALK – The Ultimate TIKI Master Class! This class is very reasonably priced for the amount of knowledge you’ll receive.
Let’s let Jason T. Smith explain for himself what he will be covering…it is extensive!

Did you see the EIGHT different categories he’ll be covering? So much information. You won’t want to miss it!
Again, you can sign up here!

A is for…. Anthropomorphic ~ Selling Vintage A to Z

I thought I’d start the series off with a word we’ve discussed on the blog before, although it was about 2 years ago. But it’s still a good one!! Anthropomorphic collectibles are still very popular.
(This post contains affiliate links)

A-Selling Vintage

Anthropomorphic collectibles are all those fun things you’ve seen for years but maybe didn’t know the name for. Now you do.

According to the dictionary “anthropomorphism” means “ascribing human characteristics to nonhuman things”.

It’s all around you. Really. Anything by Walt Disney. Yup. Mickey…he’s anthropomorphic.
Thomas the train? You got it.
Mr. Peanut? An anthropomorphic classic!

I will hold the teabag tea rests (Anthropomorphic tea rests from my personal collection.)

But really, anthropomorphic items are quite collectible! Kitschy and cute, these salt and pepper shakers, tea bag rests, planters, teapots, jam pots…the list goes on…were found in your local Five and Dime in the 40s and 50s. They were also given out as prizes for games such as Bingo.
Most of these novelty items took the form of vegetables, fruit, animals or utensils with smiling faces.

Anthropomorphic Planter

Or…maybe not so smiley. I think I narrowed this planter down to a turnip…but I’m still not sure if the headscarf is for a particular purpose, like a toothache. I was imagining this planter being given with a cheery plant as a Get Well gift. Hmm. I listed this cutie awhile back and she sold the same day for $24.
As shown earlier with the example of Mr. Peanut, sometimes the anthropomorphic item was for advertising purposes.

Handy Flame Salt and Pepper Shakers

These salt and pepper shakers depict “Handy Flame” and were used by the Indianapolis Gas Company (other companies, too, I believe) to promote and spread the word about cooking with Natural Gas. I had the creamer that matched the set but a buyer asked me to separate it out so they could buy it on its own. They sold for a combined total of $26.

So why is this good to know if you sell vintage? Well, because vintage anthropomorphic items sell..and sell quickly. Plus you’ll want to use “anthropomorphic” as a keyword in your listing or as a hashtag in your social media promoting. I’ve also seen #foodwithfaces as a tag on Instagram.
For kicks, I took a look at some of the highest priced kitschy anthropomorphic items and it seems that the maker to look out for is Py / Miyao. There is even a collectible guide I found that may be a bit hard to track down but I found a few copies on Google. The author is Belinda Evans.

PY-MiyaoSometimes the pieces are just marked “Japan” and may originally have had a Miyao sticker, so it pays to do your research. As you can see on that book cover above, one of the telltale signs of Py seems to be the shape of the eyes, with that triangular cutout in the black. Just a tip. Py made other designs as well and distributed to companies like UCAGCO and Lefton. You can read a bit more about them here.

Let’s finish up with a look at some items on Etsy that show the range of products that fit under the “anthropomorphic” umbrella.

AnthroWinkingCat

Enesco Winking Cat teapot by Bob’s Good Junk on Etsy. (One of the biggest shops on Etsy for anthropomorphic items!! Great stuff!)

AnthroLemonPlatesSnack Plate Set by Brooklyn Street Vintage on Etsy

Not just for the kitchen, anthropomorphic items can also be found in jewelry.

AnthroCatPin

Cat Playing the Accordion pin by Green Kitten Vintage on Etsy

And the anthropormorphic theme also extended to linens and tea towels.

AnthroTowelEmbroidered Tea Towel by Upswing Vintage on Etsy

And of course, you can DIY your own anthropomorphic items!

 

AnthroTransfer

Happy Fruits Transfer Pattern by Atomic Dog 67 on Etsy

So the next time you’re strolling the thrift store aisles or scanning the tables at a yard sale and you feel like someone is watching you…you might want to take a closer look!


What about you? Have you collected anthropomorphic items before? Have you bought and sold them? Any favorites?

Thanks for joining me on my first installment of Selling Vintage A to Z. Next up will be another term we’ve discussed here…although again, it was awhile ago.
B is for…..Brutalist