How To Open and Launch an Etsy Shop ~ Part Two

Okay, so picking up where we left off from How to Open and Launch an Etsy Shop ~ Part One. Only a few steps left! The rest is mostly about making your shop “pretty” and easy to navigate. (This post may contain affiliate links)

How To Open an Etsy ShopEditing Your Shop

When you’re looking at your shop while signed in, under your shop title is an orange button that says “Edit Shop”…click on that and you’ll be in Edit Shop mode.

EtsyOpenEdit

The first thing up top is a cover photo. This is optional. I currently don’t have one in any of my shops. I may play around with one in the future for this shop. But in any case, if you click on that you have a couple choices. There’s a small banner (760px x 100px) option that won’t show up on mobile devices. You can also do a larger cover photo (1200px x 300px) that shows well on both mobile and desktop. There are shops on Etsy that will design them for you. I prefer to just play around with Canva.

What I did instead was focus on my Shop Icon. That’s the square over on the left. Hit the camera icon to upload your photo or design (500 x 500px) that represents your shop.

Shop Title and Announcement

The next thing you’ll want to do is fill out the Shop Title right below your shop name. Like it says “Describe your shop in one sentence”. This is the tag line that will show up when someone searches your shop on Google.

Fullscreen capture 5312017 112703 AMThe shop announcement is a bit further down. It is optional. You can describe your shop, welcome people, announce sales, announce vacations. I went ahead and told people not to worry about this being a new shop…and gave the names of my other shops.

Public Profile

Over on the right in the circle is where you’ll upload a picture of yourself or what you choose to be your avatar. Click on your name underneath that to get to your public profile that you should fill out. You can customize what shows on this page.
EtsyOpenProfileIf this is a second shop, you need to disclose the other shops you are associated with in the About section. This is an Etsy rule. You can also tell more about yourself and your business. There is a larger, separate About Me section so you don’t have to go crazy with this space. šŸ™‚

About Me and PoliciesĀ 

Okay, so back to your Edit Shop page. Scroll down past your newly added listings. Your feedback (coming soon!) and Shop Updates (don’t worry about just yet) will be next.
Next you’ll get to an About Me section. To be honest…I have not done one yet. For any shop. Not even Recycleista. Ā I know! I know! It’s recommended by Etsy to fill it out and let your customers know who you are, etc… Honestly, I think it’s more of a thing for makers of handmade..that’s just my theory. I may get to it someday. Nobody wants to see my workspace. LOL.

After that isĀ a few other things including a place to put your social media links. Cool! Then the next important one for now is Shop Policies. Etsy has some preset ones (I’ve *heard* accepting Etsy’s policies will improve your standing in search but no hard evidence on that at this time). I just accept the presets since they’re fine by me. I don’t have many issues on Etsy at all with my customers so it works.
Of course, you need to run your business the way you’re comfortable so tweak if you need to.


Okay! I think we’re looking good! Of course, feel free to just poke around the site. There may be other details you need to work out, like sales tax or such. You’ll come across all that as you look around. As you were doing your first listings, the process had you make shop categories. Feel free to make up your full list if you know what they are going to be. Shops get 15 categories now.
Now keep listing and fill up that shop!!

For some more tips on how to get your items found and sold click here:
How To Sell On Etsy ~ Post Links

Any questions? Did I miss something? Comment below!

1 thought on “How To Open and Launch an Etsy Shop ~ Part Two”

Leave a Reply