It really does. It depends on a lot of different factors. In the past, Hubby and I have had 5, (yes FIVE) Etsy shops. We are now consolidating down
to two. Three. Maybe two. Here’s the quick update on our confusion. We had Hubby’s shop closed when his own carpentry/contracting business started taking off this year. He had no time. We were going to merge his items with mine. We did that with a few. Then winter came and things slowed down for him…a little. He reopened his shop. Sold a few things. But has had no time to keep up with adding anything more again. So we’re debating shutting it down again. Because, as I’ve preached before, you need to keep listing to keep selling.
We had good reasons to open the shops initially and we learned a lot about having multiple shops along the way. Here are some factors that we used when opening (and then closing) the shops.
If you are considering opening a second, or even third, Etsy shop ask yourself:
Is it a different enough niche or style to make having a separate shop necessary?
In our case, I have a separate shop for sewing patterns and notions. I feel that the buyers of such would just like to look at craft supplies and not necessarily all the other vintage I have to offer.
Do I have the inventory to warrant another shop? 4 shops with 20 items in each may not be as effective as 1 shop with clearly marked shop sections.
Will it help my branding or promoting efforts if my shop is narrowed down to a specific niche? ex. sewing patterns or notions only vs a few sewing patterns mixed in with vintage home goods. You could brand and promote the shop as being a source of sewing patterns, etc…An eclectic shop will divide up your promoting efforts in many different directions.
Do I have the time to keep up with multiple shops? Major point. It takes time. It’s hard to get signed in to all the shops consistently and focus on adding new items on a regular basis. A plan is a must.
Will I be able to consistently list new items on a regular basis in more than one shop? Again. Major factor.
Will I have the time to promote the shops and their listings in social media and other efforts? Will you need to have different social media accounts to promote each niche? Or can you promote successfully from one central account?
There’s nothing wrong with giving it a try if you think it works for you. It worked for us for awhile but now we need to scale it back. The key was “us”. Two people, two shops each plus Ebay together. Now its just me doing the online stuff so we halved that. For now, we just have The Recycleista’s Retro Shop and Pish Posh Notions. I handle both of those and most of our Ebay listings. Hubby’s shop, as I mentioned, is probably only temporary.
So if you do decide to give multiple shops a try, and it doesn’t quite workout for awhile, the nice thing is that you can just deactivate your items and let your Etsy shops sit. So if your circumstances change in the future, it doesn’t take much to get it going again. The listings will still be there, either in the deactivated or expired sections.
And there are a few things to keep in mind that Etsy requires if you have multiple shops, the main one being transparency. You need to disclose your other shops in your Profile. (now that I think about it, I’d better update mine!). Etsy has more information here: Multiple Shops on Etsy
What do you think? Are you contemplating multiple shops? Do you have concerns? Or have you already taken that step? Any tips or tricks to share? Feel free to leave a comment below.