One of the reasons I’ve said that buying and selling stainless flatware can be profitable is because of the memories and emotions involved. People want items they remember from their childhood or want to recapture the feelings they had while eating at Grandma’s house. A big contributor to this later effect was the popularity of collecting Oneida flatware from the Betty Crocker Catalog.
One of the longest running coupon redemption programs, the Betty Crocker program began slowly in the late 1920s, with first a spoon, then coupons, being inserted into bags of General Mills flour. After awhile, coupons with points were printed right on the product packages directing people to a catalog where they could find “fine kitchen and home accessories” including Oneida flatware.
Countless families collected sets of both silverplate and stainless flatware patterns from the Betty Crocker catalog. Moms collected for themselves, and even started putting together sets for their daughters’ hope chests.
The result today? Memories.
1970s Catalog – Image from Pinterest (I just sold a spoon in that Viola pattern shown on the front. 🙂 )
I get countless comments from people purchasing replacement pieces of Oneida flatware explaining how they were recreating their Grandma’s set or had inherited their mother’s and wanted to fill in the last few pieces.
When I began selling replacement flatware, I would research patterns and see “Betty Crocker” in the listing or in the description on replacements.com. I learned why the name was included when I learned about the catalog. But I really never understood the process until one day I came across (while thrifting) a large bag of unredeemed Betty Crocker flatware coupons.
What a fabulous glimpse into the past! One of the Oneida stainless flatware patterns that has gained popularity recently is the very atomic Twin Star pattern. One of my favorites to find and sell. There were several coupons for that in the stash I found.
One of the clippings also gave some insight about how you could collect your pieces faster. Just use less coupons and pay more money! You could choose either the “Speed Plan” or the “Thrift Plan”.
What about you? Does the Betty Crocker catalog bring back memories? Do you have a set of flatware that was passed on to you? Share your memories below!
Join the Vintage Charm party with me!